Meta ad review

Every ad, judged on the measure that matters. See what to scale, what Meta starved of budget, and what to switch off.

Brand

5 Jun 2026 to 26 Oct 2026. Data as of 26 Oct 2026.

Which adsOnly ads launched in the period (new brand creative).

Judge ads onBenchmark cost per purchase (£)

“Poor” is anything over 1.5× the benchmark.

Rate every campaign on this measure, not just sales campaigns.